The story of Background starts in 2009, when Lecio set up the very first cafe to serve Specialty Coffee in Manly Beach. After successfully operating the business for 12 months Lecio decided to install a 2 Kg bench top roaster inside the shop. Soon locals realised that our cafe was serving high-quality Specialty coffee and the word spread very quickly.
Now, ten years and quite a few business ventures after, the experience Lecio and his partner Patricia gathered is not only roasting coffee with great value, but also how to make cafes profitable. Through personal experience, Lecio and Patricia have learnt that to run a business and have a healthy lifestyle is the ultimate goal. Its great for your well-being and great for a positively structured business.
Our mission as a company is “to support the development of real and consistent businesses, with partnership and respect. We do that by exchanging knowledge, stimulating learning and pro activity through coffee.”
Coffee is now our excuse to exchange knowledge, is our mean to connect people and develop consistent and efficient businesses.
WHY BACKGROUND IS DIFFERENT
we walk together
We are more than just another roasting company. Background is the hub where you can find key partners for your coffee business. We not only facilitate commercial relationships, by providing you with coffee, related products and equipment, but also focus on sharing knowledge. You can count on us if you need to buy good quality coffee, if you need a new coffee machine or if you need mentoring for the next steps on your business journey. Our team is ready for it all!
we are owners
Our team members see Background Coffee as their own. That makes such a difference! We create together, we work as a team, we take action and, more importantly, we acknowledge our mistakes and learn from them. The cafes and restaurants we retail for are also part of this process. We are constantly looking for a new tool or solution to help our customers grow with us.
we love what we do
The balance between work-life and living a mentally and physically healthy lifestyle is key for us. Background makes it possible. From the true passion for coffee to the ongoing challenge of how to make small businesses become professional and relevant, our team is exercising their full potential. We are connected and engaged on developing Background Coffee as a way of achieving our own personal growth. So, what not to love about it?
Fair play above all
We acknowledge that every person and every business is unique, and we respect each ones essence. Because of that, we managed to build a team that is true to their own values and intentions. We will say the truth, no second thoughts. For us, this is a way of respecting our customers and ourselves. Out commitment is to seek for win-win results on every deal, even if it is non financial, because we believe that this is how long-term relationships are built.
we have background
After ten years of work and quite a few business ventures, we are proud to show the high level of on- the-job experience that we have. In this years, we built a team of experts in every area related to setting up and running a business. Now, we not only have experience with the coffee market and customer behaviour, but also on how to buy, develop and sell coffee shops after turning them into profitable efficient businesses.
we are family
Background is a family business. And we also see our team, partners and customers as family. Partnership is one of our core values, and we honour that by being available, present, working hard and celebrating our success together. We are warm and close, and we think good energy and a healthy environment is what makes the glue that sticks a business together. Because we support each other, no matter the challenge, our team will be ready to face it.
After working with chemistry most of his early life in Brazil, Lecio decided to change the path of his life, moving to Australia and working with his biggest passion coffee. He started working in a few cafes and a coffee roasting house during his first three years in Australia. In 2009 he decided to go out on his own and follow his passion by taking over his first Coffee Shop adventure. He successfully built the business in just over 2 years, selling it in 2012 with enough profit to finance Background Coffee Roasters in early 2013. Since then, Lecio has been involved in ownership of many other start-up enterprises including espresso bars, and cafes. These multiple business adventures helped Lecio to build a solid understanding of the biggest challenges that a coffee shop owner has to deal on daily basis. By using his experiences as a café owner himself, Lecio provides valuable guidance and service to Background Coffee’s clients. When Lecio is not roasting, cupping or dealing with coffee farms, he is at his client’s side mentoring and helping them to have more time to spend with their loved ones.
Patricia is a chef with a passion for coffee, food and people. She has been working in the coffee industry for more than 10 years in many different venues including her own businesses. As she owned several different cafes across Sydney Northern Beaches she learned in the hardest way how to survive in this very competitive environment. She also devoted herself to study, and the creation of delicious recipes. She developed management strategies for creating a blueprint of success in running a café, by mainly focusing on effectiveness and efficiency when running a business. “We all know the margins in a café are quite small, but we still can make cafes a profitable enterprise if we know to optimise waste and set up an effective workflow”. She now shares her experience by mentoring Background Coffee clients and other café’s owners helping them to build a successful business.
Magnus is the 24/7 guy! He is capable to solve any technical problem and help at any matter. He loves dealing with problems. If he doesn’t know the answer initially he will learn and get a solution very quickly. If you don’t see Magnus delivering or servicing our clients, he probably will be at our workshop assembling or taking apart a new device. His knowledge and availability have helped many clients to solve problems at their most crucial times.