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HOW TO RUN A CAFE WITH BUSINESS PARTNER

HOW TO RUN A CAFE WITH BUSINESS PARTNER

HOW TO RUN A CAFE WITH BUSINESS PARTNER Running a cafe is not an easy task. There are several ways to run a cafe, via franchise, single owner operating, under a management or finding yourself a business pattern that can either operate the cafe with you or run as what...

Is Owning a Café Profitable in Australia?

Is Owning a Café Profitable in Australia?

Profit is one of the primary motives for starting a business of your own. Of course, you’ll also have the privilege of setting your schedule and being your boss, especially in the coffee shop industry; but the money-making potential will make or break you. So the big...

What is the coffee shop running cost in Australia for 2021?

What is the coffee shop running cost in Australia for 2021?

Would you like to run a coffee shop? In this post, we will show you the average coffee shop running cost in Australia for 2021! Australia has a coffee culture that is second to none. Coffee shops are a social hub, as many people meet their partners or friends over a...

WHAT IS A GOOD PROFIT MARGIN FOR A CAFE IN AUSTRALIA?

WHAT IS A GOOD PROFIT MARGIN FOR A CAFE IN AUSTRALIA?

  Are you looking for an answer to what is a good coffee shop profit margin? According to our experience, a coffee business's profit can range from 5% all the way up to 30%. So you might be asking yourself: what makes me go further to the left or right in that...

increase cafe sales: tried and tested strategies for 2021

increase cafe sales: tried and tested strategies for 2021

Looking for tips to increase your cafe sales? To increase cafe sales, you can: hire friendly staff, train your barista, expand your menu, introduce loyalty offers, offer free sampling, do social media marketing, set up an engaging website, upselling, loyalty programs,...

Nowadays, coffee shop owners are fighting in a highly competitive business scene. At a good location, especially if in a busy city center, it is very likely that a cafe will have competitors in the very same street. A unique brand strategy can be just the way to stand out from the crowd!

We have put together some ideas on how a well-structured coffee shop branding can be crucial for your business to thrive and differentiate itself from the competition.

Why a coffee shop branding strategy is so important?

In a red ocean like the coffee industry, most cafes will offer fair quality beans, a decent food menu, and competitive pricing. All those points are very important to create a healthy business. We have actually created a post previously about how to make your coffee shop a good investment. However, if most coffee shops offer them all, what is the turning point that makes one be the busiest? Very often, the business with the best brand strategy will be the one to stand out.

Your brand is part of your product. It is also part of what you sell and can impact how much you sell it for. It is critical to understand that, under the customers’ perspective, your intangible value proposition (aka your branding) is just as important as your product itself.

Understand what is (actually) your product

One big but pretty common misconception is that the branding of a business is only its logo and colors when it is actually much more than that. According to David Ogilvy, known as the father of modern advertising, branding is “the intangible sum of a product’s attributes, its name, packaging, and price; its history, its reputation, and the way it’s advertised. In other words, it is all the things that will build the customer’s perception of a business.

A coffee shop branding system contains the logo and visuals, of course. But it also comprises, its location, customer service, physical environment, music, overall mood, the quality of the products, reputation amongst the community, relationship with regular customers, and so on.

Selling a meal or a cup of coffee is actually the last of an extensive chain of events that leads your customer to choose your coffee shop over your competitor’s. You need to be on top of that process.

Incorporate your Mission Statement in your Brand Strategy

A brand’s mission statement is very commonly overlooked in the planning process of small businesses. When asked what is their purpose with the business, lots of owners will say: give me profit, of course. Well, I’m sorry to say that but your customers couldn’t care less about your profit margin.

  • What is the intangible mission of your business?
  • What is that your business does for its customers?
  • What are its core values?
  • How is your business part of the local community?

Take some time to answer those questions and you will find your mission statement.

Then literally put it into paper: phrase it in a way that your local community will understand. And incorporate that into your coffee shop branding tools not only by displaying that in every way you can (in logo, colors, texts in menus, and social media captions) but also using that as a guideline to take actions and decisions.

This is one of the strongest ways you can build your branding strategy. Your customers will be able to relate to your brand and your business on a whole other level. A much deeper level. And that will help your business slowly grow inside them. This is true strong branding.

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HOW TO RUN A CAFE WITH BUSINESS PARTNER

HOW TO RUN A CAFE WITH BUSINESS PARTNER Running a cafe is not an easy task. There are several ways to run a cafe, via franchise, single owner operating, under a management or finding yourself a business pattern that can either operate the cafe with you or run as what...

Is Owning a Café Profitable in Australia?

Profit is one of the primary motives for starting a business of your own. Of course, you’ll also have the privilege of setting your schedule and being your boss, especially in the coffee shop industry; but the money-making potential will make or break you. So the big...

What is the coffee shop running cost in Australia for 2021?

Would you like to run a coffee shop? In this post, we will show you the average coffee shop running cost in Australia for 2021! Australia has a coffee culture that is second to none. Coffee shops are a social hub, as many people meet their partners or friends over a...

WHAT IS A GOOD PROFIT MARGIN FOR A CAFE IN AUSTRALIA?

  Are you looking for an answer to what is a good coffee shop profit margin? According to our experience, a coffee business's profit can range from 5% all the way up to 30%. So you might be asking yourself: what makes me go further to the left or right in that...

increase cafe sales: tried and tested strategies for 2021

Looking for tips to increase your cafe sales? To increase cafe sales, you can: hire friendly staff, train your barista, expand your menu, introduce loyalty offers, offer free sampling, do social media marketing, set up an engaging website, upselling, loyalty programs,...

How to price a cup of coffee in Australia?

 If you are looking to know how to price a cup of coffee, is your intention really just to know what is your cost? Of course, you want to calculate the revenue that a cafe business will bring you. To efficiently price a cup of coffee here in Australia, these are...

HOW TO START A COFFEE BUSINESS IN AUSTRALIA?

Looking to start a coffee business in Australia and don't know where to start? How good would it be to get advice from an experienced coffee owner? You’ve landed the right place: in this post, we'll share with you which steps we took to create not only our own coffee...

What is the cost to open a cafe in Australia?

If you plan to open a cafe soon, the following question has surely crossed your mind: how much money do you need to open a cafe in Australia? Obviously, the costs might vary a lot, especially if you compare buying an existing business with starting your own café from...

Make your cafe successful in 2021

Many people start a coffee shop thinking that it will be an easy-to-manage lifestyle-driven business. It surely CAN become that, if you know what you are doing. But just having a cool name and offering cheap breakfast combo options is not enough to stand out. So the...

Cafe Owner Salary: How Much can you make In Australia?

Are you looking into making an investment in the coffee business and wondering how much cafe owners actually make? This definitely was a question in our head when we started in the coffee business as well. In Australia, the annual cafe owner salary averages between...